AS Allure Lash Studio - an Appointment-Ready Website
Streamlines those repetitive tasks like auto-completing your entire workday. Contracts, invoices, data entry – all handled with the magic of AI.
Project
My Role
UX Designer
Team
SWE: Abel Linares
Duration
2 Weeks
Release Date
Jul 2023
Overview
American Schrader, a busy entrepreneur and interior designer, faced a challenge managing her side business, a lash studio. With a full-time job in interior design, coordinating lash appointments was becoming increasingly difficult. She needed a solution that would simplify her scheduling process while reflecting her stylish brand.
My Role
As the UX designer, I led the project from start to finish, transforming American Schrader's scheduling challenges into a sleek, functional website.
Highlights
The result was a 30% increase ⬆️ in bookings and a significant reduction in scheduling conflicts, setting her lash studio up for success with a professional online presence.
Streamlined appointment booking process
To address American Schrader’s time management challenges, I designed an easy-to-use booking system that allows clients to schedule appointments directly on the website.
Services List and Price Showcase
To help clients make informed decisions, the website prominently displays a detailed list of services and pricing. This transparency enhances the user experience by setting clear expectations, reducing inquiry volume, and enabling clients to book the exact service they need without hesitation.
Stylish Brand Alignment
Reflecting American’s expertise and brand identity, the website was designed to be chic and visually cohesive with her brand. The modern, elegant aesthetic not only appeals to her target audience but also reinforces the professional image of her lash studio, making it stand out in a competitive market.
Discovery & Research
I started by conducting in-depth interviews with America to understand her business needs, brand vision, and pain points. Here are the key insights:
1
Disorganized Appointment Scheduling
The owner with disorganized appointment scheduling and missed opportunities due to clients contacting her directly.
Clear Service Listings and Pricing
Designed a clear services list with detailed descriptions and prices, reducing confusion and minimizing inquiries, enhancing their booking experience and reducing the need for additional communication.
Concept Development
From the ground up, I developed a concept for the website that combined functionality with a stylish aesthetic.
Exploration 1
Exploration 2
Final Deliverables
Relection
It was a rewarding challenge to create a digital solution that aligned with a local startup's brand identity. This project reinforced the importance of truly listening to clients and understanding their specific needs and pain points. By focusing on what was essential for America, I not only provided her with an effective tool for managing her side business but also enhanced her brand, laying a solid foundation for future growth.
